Lesson 1 – What is Digital Marketing

What is Digital Marketing?

Digital marketing refers to promoting products or services using online platforms such as websites, search engines, social media, and email.

Businesses use digital marketing to connect with customers and promote their brands across the internet.

Unlike traditional marketing, digital marketing allows companies to measure performance and reach global audiences.

Key Points

• Marketing through online platforms
• Reach global audiences
• Cost-effective promotion
• Real-time performance tracking

Activity

Search for a company on Instagram and observe how they promote their products.